The article shows some of the important drivers and perspectives when implementing BI. The main area now is to be integrated with operational processes and Big Data and cloud is not as important as all the hype might indicate. I believe that the list is quite good. There are different needs for different generations. Most companies are in reality quite young in their maturity in using BI, and more advanced opportunities are for later phases. The companies that have seen the strategic value of BI for quite some time, now have the opportunity to leap forward and harvest competitive advantages.
Business intelligence is expanding and facing new approaches and technologies, offering both opportunities and disruptions for suppliers and buyers, according to the findings in our 2011 “Wisdom of Crowds Business Intelligence Market Study.” A new era is unfolding in business intelligence, characterized by a broader customer base than a few years ago and a more mainstream understanding of BI’s value. Our study found that initial implementations are expanding, as are the numbers of tools. However, organizations must establish greater governance and also elevate BI to a strategic level to ensure optimal benefits from their BI investments.